Making designers answer the tough questions — I was introduced to Sol LeWitt’s paintings as a part of learning generative art during my third semester in college. Sol LeWitt is best known for his large scale wall drawings where he designed instructions to define his drawings. As a part of this class, each one of us made…

Understanding typographic hierarchy in visual communication design. — Type plays a vital role in visual communication design. During my Semester I at National Institute Of Design, students were asked to redesign a local brand’s product label to develop an understanding on typographic hierarchy. I chose to work on Thomsons bakery’s sandwich bread label. …

A visual narrative on Indian migration and its remittance. — Earlier this year, my sister along with her family decided to move to Canada permanently. Like many of my friends and family, she had dreams of settling abroad. “Why do Indians move abroad? Where do Indians settle down across the world? What are the effects of migration on India?” Anxiousness…

I started out as a product designer in the mid of 2015 at Practo.com, a healthcare startup based out of Bangalore. Back then, I wasn’t aware of what I agreed for. While I made plenty of mistakes, here are a few things I learnt on the way. Thought 1 —…

Cuddle hosted a 5 day Hackathon for the members of the team in the month January this year. We had to form our own teams within Cuddle to ideate, design and develop our ideas. I paired up with the iOS and android devs. We named ourselves the Dark Knights. I…

Cuddle recently hosted Ground Zero, a 5 day Hackathon, for all the members of our team and we made some custom T-shirts! Here is the process of how I went about designing the Hackathon T-shirt. I’ve always been an admirer of script lettering and often try to involve it in…

A workshop by Val Head at DesignUp 2018, Bangalore | 25 -28 Oct — The Cuddle design team attended the Design Up Conference at Bengaluru. As a part of the conference, I attended the masterclass by Val Head on animations for design systems. Here are my notes from her talk. Defining your Brand in Motion Use the product’s brand pillars, voice and tone, experience pillars as a starting point…

At Cuddle, we recently designed the answer card results for the mobile app. This article is to share the steps of the process. The result page is a crucial part of the search experience for any product. It informs the user and guides him to acquire the required information. Through…

First impressions always matter and they so often make or break an interaction. This book gives tips on creating onboarding for products that can create a lasting impression. In a nutshell, the book talks about how to guide the users to their own personal promised lands along with your product. …